Creating print advertising concepts around parasite treatment in sheep is all in a day’s work for us here at Anvil Media. Virbac, an international company dedicated to animal health, engaged us to design a series of print ads for these particular products. Breaking with the standard approaches many competitors use, we came up with novel ideas to help Virbac’s range stand out in the market. Virbac also asked us to develop creative print ads for their Ovastim product, a treatment which increases the number of multiple births in sheep. We drilled down to the key marketing message, making it clear and unmissable: More Lambs = More Profit. For each of these projects, we did the copywriting and graphic design.
