Komatsu asked Anvil Media to develop a series of print ads to promote its parts and service offering. As we do in all of our work, we challenged ourselves to come up with a creative concept that stood out from the typical promotional content in our client’s market. Featuring bold graphics, humour and catchy, benefit-laden headlines, each of these 5 ads reinforces the value in using their genuine parts and service. Anvil Media did the graphic design and copywriting for each ad, using a style most likely to connect with Komatsu’s target audience.
