Avnil Media

✆ 1300 768 101

OHS Solutions

Darryl Anderson
by Darryl Anderson
04th July 2012

Dunnies are not a common theme in our work, but OHS Solutions needed to stand out in a crowded market place. In developing this two-page promotional flyer for its Workers’ Compensation services, flicking through stock photos gave us a strong visual metaphor with some not-so-subtle humour.

The client has a 3-layered service offering leading to reduction of Workers’ Compensation premiums, so there’s a level of detail to their service, and decisions had to be made about how much to include.

Our strategic approach starts with identifying the response we want from the reader – in this case we aimed to have a potential client pick up the phone, or to proceed to the next step of requesting a formal proposal from our client. To achieve that for this kind of service, it wasn’t enough to just deliver the snappy concept; we needed to say enough to establish our client’s credentials.

The key to the design is in the structured arrangement of information matching the way a prospect considers a service provider.

Anvil Media wrote, designed and provided print management.

Share This Story, Choose Your Platform!

You Might Also Like

  • Trade Media

    Trade Media



    For each of these print ads developed for Komatsu,...

  • Virbac

    Virbac



    Creating print advertising concepts around parasit...

  • R&D Corporations

    R&D Corporations



    The Rural R&D Corporations manage the ...