We came up with this quirky approach to break the mould of conventional marketing for what is in fact, a sheep drench product for Virbac. This audio is a radio ad developed in partnership with print ads and a brochure. We’ve likened a lamb’s first dose of sheep drench to a first kiss – hmm…don’t ask – and yes, we do think outside the square at Anvil Media.
RADIO COMMERCIAL: Virbac ‘First Kiss’ campaign audio