Country Communication

Connecting with rural Australia is a unique job.

Anvil Media understands the extraordinary positioning of the regional market: more than 60 percent of our work in corporate audio-visual production since 2000 has hailed from the agribusiness sector.

Our experienced corporate audio-visual producers have engaged rural audiences through:

  1. Corporate videos for large regional government bodies
  2. Television commercials and radio commercials for rural networks
  3. Educational DVDs with interactive frameworks for distribution to remote locations
  4. Audio productions for regional radio or the car stereo
  5. Safety videos in heavy industry.

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Feedback TV

Meat & Livestock Australia What do farmers like to watch on telly? The same as everyone else, of course. Here is MLA’s DVD “magazine”.

Flukamec TV commercial

Virbac Animal Health Using riveting scientific diagrams and an authoritative voiceover, Flukamec is positioned as a leading sheep drench.

Ideas Growing Demand

Australian Wool Innovation With voiceover options in English, Italian, Chinese, Japanese and Korean, Aussie wool is positioned as a world-class product. View PDF

It all starts with an egg

Australian Egg Corporation LTD A young target audience is educated with entertaining device of animation and an engaging voiceover.

Pigs

Australian Pork Limited Australian pig farmers have a great story to tell about their passionate interest in animal welfare.

The Australian Cotton Industry

Cotton Australia Anvil Media interplays music, narration and the live filming of cotton production to tell the story of cotton.

Water Down Under

Great Artesian Basin Coordinating Committee “Water gives life.” That’s the message from the farming families whose survival hangs on this rich water source.

Weeds

NSW Department of Primary Industries Educating Australians in how to select native-friendly garden plants and avoid environmental weeds.

6 awards won for audio-visual productions in agribusiness

Corporate audio-visual productions. That’s what we do.

Regional target audiences. That’s who we know.

Between 2006 and 2009 alone, Anvil Media won six international awards for producing powerful and successful corporate audio-visual productions in the agricultural industry:

  1. 2008 Summit Creative Award – “It all started with an egg”
  2. 2007 Gold Aurora Award – “It all started with an egg”
  3. 2007 Gold Aurora Award – “Jeminex: Onwards & Upwards”
  4. 2007 Summit Creative Award – “Coastcare CSA”
  5. 2008 Bronze Summit International Award – ”Water Down Under”
  6. 2006 AVPA Award – “Wipe-out Plus 1 & 2”

Working in tough climate conditions, travelling to remote areas, managing restrictions in technology and distribution, and at times held to resolutely low budgets, we have produced world-class audio-visual productions that have left judges gobsmacked.

We hope our work does the same for your target audience.

From one Australian to another

Anvil Media’s executive producer and founder, Darryl Anderson, knows how to talk to farmers and primary producers.

His parents will tell you that one of his first words was “tractor”.

Darryl only left his family-owned dairy and broadacre-farm near Dubbo to study a bachelor of agricultural economics at the University of Sydney.

To follow, for most of the 1990s, he was a researcher, reporter, producer and occasional host of Australia’s popular rural affairs program Cross Country.

He also worked as a news reporter in the Channel Ten Sydney newsroom, specialising in rural and environmental stories – when he wasn’t doing important yarns about aliens stealing pets.

In 2000, he established an audio-visual production agency with a difference, recognising the need for a media production agency with an approachable culture and the ability to deliver high production values to rural Australia.

Since 2000, Anvil Media has delivered audio-visual productions and successful media strategies for a Who’s Who of Australian agriculture such as:

  1. Meat and Livestock Australia
  2. Australian Government Department of Agriculture, Fisheries and Forestry
  3. Australian Egg Corporation Limited
  4. Cotton Australia
  5. Australian Wool Innovation Limited
  6. Grains Research and Development Corporation
  7. NSW Department of Primary Industries
  8. BASF Crop Protection
  9. Farmoz
  10. Virbac Animal Health
  11. Landmark
  12. Dairy Farmers
  13. Horticulture Australia Limited
  14. Land & Water Australia.

Our corporate audio-video producers understand the rural market has a unique culture that hinges on:

  1. Agriculture, with its modern farming methods and the social fabric of farming families
  2. Industry, where mining and manufacturing are the lifeblood of many regional areas
  3. Community, where local volunteers contribute millions of dollars worth of social capital each year, demonstrating the unparalleled spirit of country Australia.

Understanding these values helps us represent the spirit of Australia in your audio-video production, making the right emotional connection with your audience.