6 step to TV commercial & corporate production videos
The TV commercial producers at Anvil Media understand that bringing your message to life from the script to screen is a disciplined process.
A television commercial involves six steps:
- Defining the strategic direction
- Producing a creative concept and script that communicates a clear message
- Managing talent and casting - whether on-screen talent or voice talent
- Filming and recording
- Working to budget and deadline
- Post-production work, where your commercial rapidly takes shape with visuals, voice and graphics.
For picture quality that is simply breathtaking, we work with the latest high-definition formats. Since 2000, when we adopted the DVCPRO-50 format (so successfully demonstrated at the Sydney Olympics), the range of available formats has exploded. We’ve worked with most of them, have access to all of them, and have our own in-house broadcast camera gear for some of the most successful current formats.
Across the board, we use state of the art technology in our TV commercial production. We can operate in a very lightweight mode – like a news crew – or bring the full filmmaker’s toolkit to your production: dollies, cranes, green-screen techniques, lighting, and high-calibre audio gear.
And we haven’t skimped on our in-house video editing and post-production facilities. We’ve got the computing power, software and expertise to deliver the highest quality visual effects, 3D animation and motion graphics.
Contact Anvil Media on (02) 9763 7877 for TV commercial production that’s fresh and innovative, and delivers on time and on budget.