TV Commercials

The first step in your TV commercial production is getting the strategy right. What follows is a measured creative approach that nails your brand image and project objectives within budget and to deadline. To define the strategy behind your TV commercial, our video producers at Anvil Media have benchmarked the four pillars of “MASS” communication:

  1. Message: What do you want your target audience to feel, understand and do?
  2. Audience: Who are they? What do they already know? What is their trigger point?
  3. Situation: Do you have a captive audience in a lounge room, or passing traffic at a trade show?
  4. Significance: What is our project “perspective”? What is our target outcome? And how do these inform the budget?

Guided by this strategic rationale, we develop concepts, select production methods, manage talent, locations and crew, and bring your TV commercial to reality – on time and on budget.

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All you need to grow

Farmoz Australia Look out for the guy with the paint on his nose in this commercial. He’s now the Farmoz chief executive.

Community awareness campaign

NSW Department of Primary Industries Educating Australians in how to select native-friendly garden plants and avoid environmental weeds.

Community service TV commercial for e-Tree.com.au

Landcare Cricket legend Glenn McGrath encourages shareholders to go electronic – and save the trees.

Community service TV commercial to build awareness

Coastcare Educating the community in environmentally friendly behaviour to protect Australia’s rich coastline.

Television commercial

Ali Baba A TV commercial that celebrates Ali Baba’s 30th birthday with mouthwatering visuals of sizzling kebabs. Read more View PDF

Television commercial for product promotion

Virbac A farmer tells how Virbamec Oral Plus Selenium quickly eradicates parasites, the bane of sheep.

TV commercial for brand building

Wipeout Plus from Farmoz Take it from the man in the weed suit: not even tenacious weeds can outsmart Wipeout Plus weed killer.

TV commercial for product promotion

Flukamec from Virbac Animal Health Using riveting scientific diagrams and an authoritative voiceover, Flukamec is positioned as a leading sheep drench.

6 steps in TV commercial production

Our TV commercial producers at Anvil Media understand that bringing your message to life from the script to screen is a disciplined process.

A television commercial involves six steps:

  1. Defining the strategic direction
  2. Producing a creative concept that communicates a clear message
  3. Managing talent and casting
  4. Filming and recording
  5. Working to budget and deadline
  6. Post-production work, where your commercial takes rapid shape with visuals, voice and graphics.

For picture quality that is simply breathtaking in TV-commercial production, we work with the latest high-definition formats and our preferred format, the uncompressed broadcast DVCPRO50 that was so successfully demonstrated to the world at the 2000 Sydney Olympic Games.

Across the board, the technology we use for TV-commercial production speaks of quality and professionalism, ranging from filming equipment like dollies, cranes, blue-screen techniques, lighting, and high-calibre audio gear, to our in-house video editing and post-production facilities.