What makes a good media production work?
We've all sat through a conference video presentation, watched a television commercial or read a sales brochure and thought, "Well, it's very classy and attention-grabbing, but what's the point?"
Hoop-la, clever graphic design and special effects help if, and only if, they move your audience closer to where you want them to be.
At Anvil Media, every time we start a new media production project, we analyse what we call the MASS of the project.
MASS stands for Message, Audience, Situation, Significance, Anvil Media's unique FOUR PILLARS OF STRATEGIC COMMUNICATION.
1. MESSAGE
What do you want your target audience to understand, how do you want them to feel,
what do you want them to do?
2. AUDIENCE
Who are they, what do they already know, what makes them tick?
3. SITUATION
Do you have their undivided attention for 20 minutes, or just in passing?
Are they at a seminar, in a lounge room, in a tractor, in your shop?
4. SIGNIFICANCE
Let's get things in proportion! There's no point spending big for an
insignificant potential benefit. But when you communicate for a key
strategic aim, to under-commit is to under-achieve.
At Anvil Media, our approach to delivering yourvideo, audio, print or multimedia production is always built on sound communication thinking and an eye on the bottom line. We know how costly communication mistakes can be. We are your insurance against making decisions which could cost you dearly.
Contact Anvil Media
Ph: (02) 9437 6661 | Fax: (02) 9437 6633 | Email: info@anvilmedia.com.au
