Originally made as a 2-minute web video, we produced this 30-second TV commercial version for placement on Fox Sports. Anvil Media extends its creative ideas to maximise their reach and our clients’ return on investment. We have executed numerous campaigns for Komatsu spanning video, print, interactive and audio.
Nothing subtle about this one. With an eye on cost Sydney Tools engaged Anvil Media to produce a TV commercial to promote its ‘Massive Makita Sale’. Simple, direct and using punchy graphics, an energetic voiceover and music, the commercial is designed to generate a direct response from the target audience.
A major supplier of crop protection products to Australian farmers, Farmoz engaged Anvil Media develop a brand TV commercial. In a market flooded with safe, clichéd advertising, our TV commercial took a more courageous approach to convey a strong sense of identity for a company previously known as a generic manufacturer.
You’d be amazed how many TV commercials for farm herbicides have the same old themes – military, combat, muscles, guns… How do farmers tell one from the other? Anvil Media’s television commercials for Farmoz crop protection products steer clear of worn-out macho approaches. Our quirky creative concepts ‘hit the target’.
Coastcare engaged Anvil Media to produce a TV commercial to build awareness and attract new volunteers. Using the image of a sandcastle shaped as Australia, we distilled key messages into an interesting and accessible story that reinforced the power of having additional hands to help.
NSW DPI – Weeds #1
Anvil Media produced a TV commercial for New South Wales Department of Primary Industries (NSW DPI) about preventing the spread of weeds. The video project required broad consultation to define and approve the message. We created an animated story, sourced voiceover talent, and arranged approval and distribution. The TVC was designed for localised placement, with provision for a ‘tag’ […]
Knowing farmers are busy, GrainGrowers chose a TV commercial as an effective medium to engage with grain growers around Australia. Anvil Media’s expertise in the agricultural sector and our experience in coaching ‘non actors’ put the farmers who appear in the commercial at ease, making the communication natural and authentic.
Television commercials and corporate videos to engage your target audience
The first step in your TV commercial production is getting the advertising strategy right.
What follows is a measured, creative approach that nails your brand image and project objectives, and aligns with your budget and deadline. To define the strategy behind your TV commercial production, the team at Anvil Media first identify the message, audience, situation and significance of the project.
Guided by this strategic rationale, we develop concepts, select production methods, manage talent, locations and crew, and bring your television advertisements to reality. On time and on budget.
6 steps to producing effective TV commercials and corporate videos
Our TV commercial producers at Anvil Media understand that bringing your message to life from the script to screen is a disciplined process.
A television commercial involves 6 steps:
Defining the strategic direction
Producing a creative concept and script that communicates a clear message
Managing talent and casting – whether on-screen talent or voice talent
Filming and recording
Working to budget and deadline
Post-production work, where your commercial rapidly takes shape with visuals, voice and graphics.
For picture quality that is simply breathtaking, we work with the latest high-definition formats. Since 2000, when we adopted the DVCPRO-50 format (successfully demonstrated at the Sydney Olympics), the range of available formats has exploded. We’ve worked with most of them, have access to all of them, and have our own in-house broadcast camera gear for some of the most successful current formats.
Across the board, we use state of the art technology in our video productions including TV commercial production. We can operate in a very lightweight mode – like a news crew – or bring the full filmmaker’s toolkit to your production: dollies, cranes, green-screen techniques, lighting, and high-calibre audio gear.
And we haven’t skimped on our in-house video editing and post-production facilities. We’ve got the computing power, software and expertise to deliver the highest quality visual effects, 3D animation and motion graphics.
Contact us on 1300 768 101 (local call rate) or to discuss how Anvil Media’s fresh and innovative TV commercial production, delivered on time and on budget, will help your business make a great impression.