We create audio-visual productions that represent the culturally diverse face of Australia – across metropolitan, regional, ethnic and indigenous audiences. This gives us a special insight into the role that the public sector plays in Australia.
Our corporate audio-visual producers understand that good government needs good strategic communication. This is a seamless match with our passionate pursuit of strategy before creativity.
High production values? You bet
The list of government initiatives that we support with powerful audio-visual solutions is long.
We script, film, cut, format, stream, deliver and broadcast audio-visual productions for all sectors of government, including:
- Department of Communication, Information Technology and the Arts
- National Native Title Tribunal
- NSW Department of Primary Industries
- Department of Family and Community Services
- Murray Darling Basin Authority
- Department of Ageing, Disability and Home Care
- Land & Water Australia
- Glenelg Hopkins Catchment Management Authority
- National Water Commission.
Audio-visual productions remain the most effective mass-market way for government bodies to connect with the vast majority of Australians.
Through the interplay of visuals, audio tactics, interactivity and the dogged pursuit of high production values in your audio-visual production, we deliver the right message, at the right time, to the right audience.
What do you want the public to do?
At Anvil Media, strategy leads creative. What does this mean?
We dig deep into your target outcome, market, response, distribution channels and timings before we even enter the production studio.
This approach shows a natural alignment between the way we do business in audio-visual production and the way government does its business of representing its stakeholders.
We are all guided by one core question: what do we want our target market to do?
Time and time again, Australian government bodies rely on our experience across metropolitan and regional markets to understand how to “talk” to their target audience:
- Federal, state and local bodies need to know how to steer clear of generalisations that position any place outside the capital cities as the “bush”
- Regional government organisations need guidance in how to present a relevant message to urban audiences that effectively “bridge the divide”.
Who are you talking to?
Representing government bodies across Australia, our audio-visual productions touch ordinary Australians everyday in the spaces of:
- Indigenous welfare
Each sector is driven by unique challenges, needs and priorities.
We can deliver a clear, persuasive message through an audio production piece for metropolitan radio that wins the electorate support of a local community.
Or we can create a dynamic, informative TV commercial for rural TV that inspires your audience to contribute to massive social change.
In each case, we help government bodies engage, educate and emotionally connect with their target communities by using rich audio-visual stimuli that is purpose-driven, responsible and educational.
Contact the expert team at Anvil Media on 1300 768 101 and benefit from our expertise in video production for the public sector.
Public sector video production | BRISBANE | MELBOURNE | SYDNEY | PERTH