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OHS Solutions
Workers' Compensation ServicesDunnies are not a common theme in our work, but OHS Solutions needed to stand out in a crowded market place. In developing this two-page promotional flyer for its Workers’ Compensation services, flicking through stock photos gave us a strong visual metaphor with some not-so-subtle humour. The client has a 3-layered service offering leading to reduction of Workers’ Compensation premiums, so...
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Virbac
Animal Health Ads and BrochuresCreating print advertising concepts around parasite treatment in sheep is all in a day’s work for us here at Anvil Media. Virbac, an international company dedicated to animal health, engaged us to design a series of print ads for these particular products. Breaking with the standard approaches many competitors use, we came up with novel ideas to help Virbac’s range stand out in the market. Virbac...
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R&D Corporations
Rewards from InnovationThe Rural R&D Corporations manage the research investments of Australia’s agricultural industries, with matched funding from the Australian Government. As part of their collective communications strategy, the corporations have held information events at Parliament House in Canberra. The events bring together politicians, key Government Department people and some of Australia’s best scientists and...
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Parts and Service
Parts and ServiceKomatsu asked Anvil Media to develop a series of print ads to promote its parts and service offering. As we do in all of our work, we challenged ourselves to come up with a creative concept that stood out from the typical promotional content in our client’s market. Featuring bold graphics, humour and catchy, benefit-laden headlines, each of these 5 ads reinforces the value in using their genuine parts...
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Trade Media
Trade Media AdvertisingFor each of these print ads developed for Komatsu, our theme pinpoints the central benefit on offer in an unexpected, engaging way. For the launch of their MR3 small excavators, we considered its features and saw that ‘control’ was the common theme: operator control, financial control and remote control. This sparked our idea for ‘Control Freak’ as a campaign tagline. For Komatsu’s Quarriers...
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Aust Govt
Natural PassionFor the Australian Government’s Land & Water Australia corporation, Anvil Media developed a 56-page booklet that tells the stories of Community Fellow award recipients who inspire and inform others through their examples of practical sustainability. The six-month project involved photography, graphic design, copywriting, typesetting and print management. In a parallel video project, we filmed case...
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NSW Government
No Space For WeedsWe had originally come up with the ‘No Space 4 Weeds’ tagline to mirror the acronym, NSW. We’re frequently developing concepts which need to be applied across several advertising platforms, and the NS4W concept works across all media. To complement our television commercials developed for the ‘No Space 4 Weeds’ campaign, the NSW Government asked Anvil Media to create banner ads for use in print...
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NSW Government
With an in-house production team that features journalists who have cut their teeth on national newsrooms around the country, we give special attention to the print medium.
Whether we deliver print collateral, an audio-production piece or a corporate DVD, our objective is the same: to communicate a passionate and clear message, and deliver the outcome you need from your audience.
When only print will do
For many promotional campaigns, print media is the only execution that fits the bill. Consider formats such as:
- Brand brochures
- Display advertising in the print media
- Newsletters and magazines
- Billboards and concourse posters
- Letterbox-drop flyers for direct marketing campaigns
- Promotional postcards for direct mail.
Although Anvil Media is a specialist agency in corporate video production, we engage skilled partners in graphic design and printing to produce print media when your strategy calls for it.
With the resources at hand to produce a communications solution in any channel, you can count on us to provide objective advice to achieve a successful media solution.
5 Print solutions
How relevant is print media in the digital age?
Print will always remain the most effective medium for specific target markets and messages.
The emotional impact and social reach of print shines through in unique circumstances such as:
- Remote locations where TV, radio and the internet delivery are limited
- A strong support channel alongside other activity such as audio-visual productions, corporate videos, radio or a digital presence
- When communicating to an older generation that is more accustomed and receptive to print media rather than the digital space
- In a direct marketing campaign that features letterbox-drop flyers or sales catalogues in the post
- In high-quality corporate communications material to shareholders such as magazines and newsletters.
Our attention to the print channel stems from our strategic approach. Our goal is your success, which helps us identify the right channel to project your voice and message.
