We had originally come up with the ‘No Space 4 Weeds’ tagline to mirror the acronym, NSW. We’re frequently developing concepts which need to be applied across several advertising platforms, and the NS4W concept works across all media. To complement our television commercials developed for the ‘No Space 4 Weeds’ campaign, the NSW Government asked Anvil Media to create banner ads for use in print media. The tagline continues to be used by the Government to promote awareness of the need to be vigilant about preventing the spread of invasive plant species in the environment of NSW.
Most Australians would be familiar with the iconic...
Over 3 years, we developed 18 video case study eve...