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How to create a video production brief

If you’re thinking about having a video produced, you may be unsure where to start or what’s involved.

Your best starting point is to pick up the phone and talk to us at Anvil Media.

We’ll listen carefully to what you’re trying to achieve and help you work through what’s needed.

We can help you to clarify:

  • purpose
  • central message (and any secondary messages)
  • audience (who they are and what’s in it for them to watch your video)
  • context and distribution (where the video will be shown)
  • duration (optimal length and whether it should it be broken into segments)
  • style and tone (aligned with your branding)
  • location and logistics
  • casting, if required
  • narration, if required
  • budget
  • timing.

Why the brief is important

The video production brief underpins how we will approach your professional video production.

Defining a video production brief ensures:

  • we are both on the same page
  • it’s faster for us to develop a concept that exactly matches your needs
  • the project is quoted within your budget.

We’ve had more than 15 years’ experience in all types of video productions throughout Australia. We can suggest smart and creative ways to develop your project to ensure it delivers on your communication, budget and timeline objectives.

Our experience and expertise

At Anvil Media, we’re experienced in a full range of video productions:

We also have particular expertise in creating video productions for:

Talk to us

Contact us on 1300 768 101 (local call rate) or  to discuss your ideas.

… or complete an enquiry form now

Contact us

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Quick Inquiry

Anvil Media
Level 2, 5 George Street, North Strathfield, NSW, 2137.
02 9763 7877