Avnil Media

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Corporate video celebrates sense of community

Darryl Anderson
by Darryl Anderson
21st February 2014

Distance presents no obstacle to Anvil Media. We have people all over the country and can mobilise our troops quickly and efficiently.

Recently, we produced a corporate video for Northern Project Contracting (NPC), a highly successful indigenous business operating in the minerals processing sector and expanding into other industries.

NPC needed an audio-visual production that would convey the sense of community that surrounds its operations. NPC’s Executive Chairman, Brad Jackson, was presenting at the annual World Indigenous Business Forum held in Namibia in October 2013, and he knew that visualising complex information was much easier than using PowerPoint slides.

After initial telephone discussions, we met with Brad in Brisbane to obtain a brief. At the meeting, we heard that NPC was sponsoring a rodeo in the remote Queensland community of Doomadgee that weekend. We immediately mobilised a team to cover the event and interview some key people, on route to MMG’s Century open-cut zinc mine where NPC operates.

Our team is experienced working in remote and rural communities, and is sensitive to indigenous peoples. Obtaining permissions from the local people was made easier because NPC is locally owned.

Producing a professional corporate video fro NPC was a truly nationwide effort. Our client is owned by Waanyi Aboriginal Corporation in Doomadgee, and has executive staff in Cairns and Brisbane. Anvil Media’s team included Darryl Anderson project managing and producing from the Sydney office; a camera operator from Brisbane and a director from Melbourne who shot footage in Doomadgee, Century mine, Lawn Hill National Park, and Brisbane; and a scriptwriter in Perth.

Brad recalled that Anvil Media responded very quickly to the brief. ‘NPC is the major sponsor for the Doomadgee rodeo, and we thought it would be good to get some shots up there,’ Brad said. ‘I liked that we gave Darryl about 3 days notice to get to Doomadgee and he was able to organise this really quickly. He got someone from Melbourne and someone from Brisbane, and we organised flights and vehicles to get them up there. ‘The Century mine is up that way as well, where we do a lot of our work, and our site manager organised meetings with key staff, mine staff and local community leaders, like the mayor.’ NPC gave us a fairly broad reign over the script and production, and they were delighted with the results. Brad’s initial reaction was ‘Brilliant!’ when he saw the first cut.

‘I happened to be in Canberra when it was ready, and got across to Sydney where Darryl gave us a viewing in their editing suite. We changed things around a bit, looked at the titles, and discussed what might enhance it, and then I went away and they did that, and it was really, really good. I was super impressed when I saw it that first time,’ Brad said. ‘Then we went through it with our own staff and sought approvals from the mine. We had a couple of minor things to change as a result of that process, and then they finished it. It all happened very quickly.’ Having a professional corporate video is opening doors for NPC. The video was a huge success at the business forum, and continues to be used by NPC to introduce its work. ‘Everyone who sees the video is just blown away by it. We had to play it twice at the forum in Africa because they just loved it so much,’ Brad said. ‘And now after the forum, it’s going all over Australia. It’ll be on our web page. Whenever we go to meet anybody, it’s our initial introduction. It’s even been to the Prime Minister’s office.’

If you are considering an audio-visual production to promote your business, contact us on 1300 768 101 (local call rate) or [email protected] to discuss your corporate video ideas.

… or complete an enquiry form now.

 

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