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Parts and Service

Posted by on Jul 4, 2012 in Print | 0 comments

Komatsu asked Anvil Media to develop a series of print ads to promote its parts and service offering. As we do in all of our work, we challenged ourselves to come up with a creative concept that stood out from the typical promotional content in our client’s market. Featuring bold graphics, humour and catchy, benefit-laden headlines, each of these 5 ads reinforces the value in using their genuine parts and service. Anvil Media did the graphic design and copywriting for each ad, using a style most likely to connect with Komatsu’s target...

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R&D Corporations

Posted by on Jul 4, 2012 in Print | 0 comments

The Rural R&D Corporations manage the research investments of Australia’s agricultural industries, with matched funding from the Australian Government. As part of their collective communications strategy, the corporations have held information events at Parliament House in Canberra. The events bring together politicians, key Government Department people and some of Australia’s best scientists and science communicators to showcase the achievements of Australia’s Rural R&D organisations. For this project, we developed programs and menus for a Gala Dinner and Awards night as well as 14 different pull up banners – one for each agricultural industry represented. Our video case studies formed the centerpiece of the program and our photography provided a visual record of the...

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Virbac

Posted by on Jul 4, 2012 in Print | 0 comments

Creating print advertising concepts around parasite treatment in sheep is all in a day’s work for us here at Anvil Media. Virbac, an international company dedicated to animal health, engaged us to design a series of print ads for these particular products. Breaking with the standard approaches many competitors use, we came up with novel ideas to help Virbac’s range stand out in the market.  Virbac also asked us to develop creative print ads for their Ovastim product, a treatment which increases the number of multiple births in sheep. We drilled down to the key marketing message, making it clear and unmissable: More Lambs = More Profit. For each of these projects, we did the copywriting and graphic...

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OHS Solutions

Posted by on Jul 4, 2012 in Print | 0 comments

Dunnies are not a common theme in our work, but OHS Solutions needed to stand out in a crowded market place. In developing this two-page promotional flyer for its Workers’ Compensation services, flicking through stock photos gave us a strong visual metaphor with some not-so-subtle humour.   The client has a 3-layered service offering leading to reduction of Workers’ Compensation premiums, so there’s a level of detail to their service, and decisions had to be made about how much to include.   Our strategic approach starts with identifying the response we want from the reader – in this case we aimed to have a potential client pick up the phone, or to proceed to the next step of requesting a formal proposal from our client. To achieve that for this kind of service, it wasn’t enough to just deliver...

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NSW Government

Posted by on Jun 18, 2012 in Print | 0 comments

We had originally come up with the ‘No Space 4 Weeds’ tagline to mirror the acronym, NSW. We’re frequently developing concepts which need to be applied across several advertising platforms, and the NS4W concept works across all media. To complement our television commercials developed for the ‘No Space 4 Weeds’ campaign, the NSW Government asked Anvil Media to create banner ads for use in print media.  The tagline continues to be used by the Government to promote awareness of the need to be vigilant about preventing the spread of invasive plant species in the environment of...

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myABDR app

Posted by on Jun 18, 2012 in Animation Videos, Explainer Videos, Print, Public Sector | 0 comments

We produced a short animated explainer video for the Australian Government National Blood Authority (NBA) to present at an international conference exhibition. Aimed at an international audience, the video promoted myABDR app, an online tool to help people with bleeding disorders or carers to record home treatments and...

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02 9763 7877