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Explainer video reaches international audience

Posted by on Oct 9, 2014 in Articles, Explainer Articles | Comments Off on Explainer video reaches international audience

Our client: National Blood Authority | Australia www.blood.gov.au Recently, a client came to us with an idea for a short educational video to explain a complex idea. It was to debut at a professional conference with thousands of delegates, many who had limited or no understanding of English. Video is an ideal medium for cross-cultural education, and our professional production for the National Blood Authority in Canberra is a great example of a very effective explainer video. In early 2014, the National Blood Authority launched its MyABDR online tool (smartphone app and website) for people or their carers to record home treatments and bleeds for bleeding disorders, such as Haemophilia A, Haemophilia B and von Willebrand Disease. There are some 5800 patients on the Australian Bleeding Disorders Registry (ABDR), and MyABDR aims to simplify their record keeping and blood product...

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