Give them what they want
When you offer your audience an interactive media experience, you provide them with the creative license to:
- Skip between content and menus
- Digest information at their own pace
- Revisit an earlier message
- Discover the unique learning style that works best for them
- Engage in a powerful sensory experience that involves sight, sound and touch.
Producing interactive corporate communication tools is about recognising that your relationship with your audience is a two-way street, where they have the creative license to play and interact with your message.
5 steps in creating an interactive video
Interactive video productions – whether they are streamed on the web or screened as a CD-Rom – place your audience in the driver’s seat, guiding them to experience your message on their own terms, at their own pace and in their own style.
Our interactive developers and corporate DVD producers understand the fine interplay between achieving your strategic objectives and creating a strong creative experience that connects with your audience.
Our DVD producers follow five steps to deliver a successful interactive corporate DVD:
- Understand the brief: who is the target audience? What should they think, feel and do? Where will they experience the interactive piece or DVD production?
- Map out the interactivity: often with a highly specialised development partner who is uniquely skilled to respond to the brief
- Craft the content and design: our media and corporate DVD producers cleverly cut the interlay of audio, video, photography and text
- Test the interactive process: the experience of the user is fully evaluated, meeting stringent standards of quality control by our developers and corporate video producers
- Formatting for your target audience: CD-Rom, DVD-Rom, USB memory drive or streamed for the web?
5 types of interactive DVD productions
Just as the user drives the interactive experience, your strategy drives our creative approach.
Our interactive developers and corporate video producers can guide you in the best execution that delivers your objectives, choosing from:
- CD-Roms or DVD-Roms
- Websites with high interactive functionality
- PowerPoint presentations
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- Educational multimedia and e-learning for students
- Interactive corporate videos for branding purposes.